A developer witha creative edge

VML is a global creative network. As senior full stack (frontend-lean) I build and own the client end-to-end - from the UX/UI pass with designers through CMS, APIs, and production.

• —Owned one component API across 14+ brand sites, so a new brand reused the same sections instead of a one-off frontend
• —Shipped the members shop as storefront, cart, checkout, and identity frontends that still read as one purchase flow
• —Tied component logic to the GraphQL schema end to end, so a feature was implemented once and stayed correct as the schema changed
• —Ran multi-brand HubSpot sites from shared themes, including forms and locale copy, so a new market did not need its own frontend
• —Used Storybook to document components visually, so testing and later changes stayed traceable

Wunderman Thompson (now VML). I moved from campaign work into platforms and owned frontend from UX/UI with designers through production.

• —Set up one GraphQL content model and carried it into later platforms, so each new site started from the same sections
• —Gave editors section blocks for a multi-brand corporate site in four locales, with forms that filed into Salesforce
• —Built the public registration flow for a government reskilling programme: a multi-step form on the public API, held to accessibility
• —Adapted Salesforce Experience Cloud for 13+ markets from the outside, with no access to the source markup
• —Turned the product catalog into print-ready fact sheets, so an editor update replaced a manual layout pass

JWT. I was responsible for the agency HTML5 campaign framework and for client CMS - features and content.

• —Built an HTML5 campaign framework the agency reused across digital work, inside Adform and MRAID file-size and rendering limits
• —Turned one set of campaign assets into display and newsletter HTML on a weekly deadline
• —Shipped client CMS features and published the content myself